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Projects

Styling

Track My Child is a fully outlined marketing plan including costs for all aspects that was created for my Managerial Marketing class in Spring 2017. This project was voted most worthy of investment out of all presentations in the class.

Experience

Education

Pace University, Lubin School of Business

New York, NY

  • BBA in Global Marketing with a minor in Political Science

Professional Skills 

Professional Skills:

Digital Design (Intermediate)

  • Photoshop, Bridge, InDesign

 

Industry Tools (Advanced)

  • Fashion GPS, DMR, WorldNet, Cision

 

Office Tools (Advanced)

  • Excel, Word, PowerPoint, Outlook

Leadership Activities 

Successful Women at Pace – Vice President

UN Women, Young Professionals– Active Member

Lambda Sigma – Active Member

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Fashion Experience

Vogue - Freelance Menswear Market Assistant

January 2018 - Present

  • Send requests to all major menswear brands to facilitate shoots of various themes and sizes as well as facilitate logistics.

  • Utilize editor guidance and outlines to create detailed mood boards to guide shoots and featured stories.

  • Gather credit information from various brands and maintain detailed reports.

Fendi - Communication Intern

August 2017 - December 2017

  • Manage all sample trafficking, logistics, and returns for Fendi North America

  • Provide all crediting information to editors and maintain record of all credited editorial and media coverage

  • Create detailed weekly reports of all communications related press coverage and projects to be presented to all international offices

Karla Otto - Public Relations Intern

June 2017 - August 2017

  • Manage runway and commercial sample requests from publications and celebrities for 3 luxury brands

  • Clip, monitor, and report global media coverage for clients

  • Assist in strategy creation for new and ongoing clients

Tom Ford International - Public Relations and Communications Intern

January 2017 - June 2017

  • Manage runway and commercial samples for requests from publications and celebrities

  • Monitor digital and print media for placements and sightings in North America

  • Assist in events such as fashion shows and press events through planning, management, and execution

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Marketing Experience

Pursuit - Social Media and Buying Intern

January 2018 - Present

  • Draft and maintain social media platforms for multiple clients

  • Monitor and report performance of paid media and SEO tools

  • Create and monitor social media promotions

Blue Sky Communications - Public Relations Intern

August 2016 - December 2017

  • Send curated products to influencers and editors across multiple industries

  • Organize and maintain brand provided samples

  • Monitor medias such as print, digital, and television to track earned and paid media

GMCI - Marketing and Business Development Intern

May 2015 - July 2015 , May 2016 - August 2016

  • Assisted in creating innovative marketing pitches and concepts for more than10 clients

  • Presented and articulated ideas and execution plans for accounts equivalent to over 25,000 US Dollars

  • Executed events by collaborating with different vendors and planners in multiple industries

VMG Creative - Marketing Intern

August 2015 - May 2016

  • Research brands, competitors, and campaign execution

  • Create engaging and relevant social media content for clients in a variety of fields

  • Maintain client communication and relationships

The Elephant Pants - Social Meida Intern

September 2014 - January 2015

  • Create/Maintain social media accounts that gained approximately 300 followers per week

  • Generate reports on competitor strategies by observing and analyzing their marketing techniques

  • Interact with 20 customers a day to increase sales and brand presence

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A marketing professional with experience in fashion

 

and public relations.

LENA GEISER

About Me

I am an experienced marketing professional with strong experience in fashion and luxury. I am extremely comfortable with industry tools such as DMR, Fashion GPS as we as professional tools such as Photoshop and Excel. I have experience managing multiple high volume projects while maintaining a high level of communication and attention to detail. 

References
Contact

Social Media

I launched The Elephant Pant's Instagram in 2014 when the company first launched and it has since gathered in incredible following. 

I worked on the re-brand and social media image of Related Rentals during my time with VMG Creative by creating content and strategy for their Instagram account. 

  • Instagram - Black Circle
  • Instagram - Black Circle
Projects
About
Experience

Contact Me

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EMAIL : LenaxGeiser@gmail.com

PHONE : 214 - 404 - 4696

Located in NYC

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